Asia's Best Younger Entrepreneur 2009

Brandon Chang
Taiwan

Age: 26

Company: Greedy Genius

At age 22, Chang formed a sneaker brand called Greedy Genius, which ended up fitting in the market at the right time, securing its name in the footwear industry when there weren't too many lifestyle sneaker brands. For its first launch he teamed up with Barneys New York; that was followed by national campaigns with Toyota and AT&T. This exposure led him to giant retailers such as Finish Line, Foot Locker, and other chains around the world. He says a key to his success is the growth of Internet blogs and social networks that help expand the Greedy Genius brand by word of mouth.